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一次 实体广告是确保下一个安全的标准方法,也是唯一的方法 受害者 兽医,口碑相传很快。它们仍然很重要,但是招聘 特工和猎头,安置学生和社交媒体(基本上 21的口碑ST 世纪)的重要性都在增加 并且需要考虑。现在比以往任何时候都需要记住的是, 名声远在您之前,潜在的申请人将在网络中徘徊 您,请利用此优势。如果没有别的,这就是一个很好的理由 建立员工和客户社交活动的社交媒体资料, 快乐的微笑的人,喜欢上班,和团队合影留念 有一个职位可以填补。然后,当您开始寻找新的兽医时,他们将能够 在您开始实践之前,先了解一下您的实践及其价值观和文化 甚至与您联系。这是一件好事,对吧?如果没有,你真的需要问 你自己为什么。您不仅需要与潜在员工建立联系 冷淡的交换名片的方式。

无论如何,一个书面广告可能太像恐龙了。视频广告怎么样?如果它既古怪又有趣,那么它比“阅读第一行,哦,上帝的数字X射线,请下一个”实物广告更有可能被注意到和记住。这在现代的即时满足感和注意力短暂的现代时代可能效果很好(您好,千禧一代!)。 这个例子 不是招聘工作的广告,而是让您知道自己可能会做什么。

在这个求职者的市场中,您的广告不应说出您想从求职者那里得到什么,而是 您能为他们提供什么. Basically, your ad needs to be a hook to get applicants to contact you so you can sell your practice to them. Once you’re talking to them, you can match values and needs, and if you’ve used the social profile properly then the values should already be a good fit. An ad is the ultimate in short form writing so use it to entice, intrigue, 要么 entertain potential applicants into wanting to visit your website for more details 上 a 职业网页(像这样 –I wrote it and have permission to share), linked to a formal “Recruitment” page, linked to your less formal and friendlier Facebook timeline. Don’t forget that if you add a link to your website to any digital ads you have out there, by the miracles of Google analytics, you are far more likely to appear higher up any search rankings. Believe me, this is important.

您将如何吸引那些潜在的员工?

  1. 建立个人联系 with them, and the quickest way to do this is to have emotional content. Tell a (true!) STory about you as an employer to inspire prospective employees to apply. There is evidence for this in a STudy by the Ehrenberg-Bass Institute for Marketing Science in 澳大利亚; add inspiration, astonishment, humour and thrill for arousing emotions. Avoid STock phrases; what do they actually mean? The ad needs to be genuine and believable and give an idea of the true identity of the practice.
  2. 显示你的 公司价值观。员工希望为与他们共享价值的雇主工作。轻松找到并阐明您的使命,愿景和价值观。不要害怕吓到别人,因为如果您各自的核心价值观不匹配,那么您和您的新兽医都不会高兴。
  3. 为您工作实际上会是什么样子?什么是工作文化?如果他们为您工作,工作与生活的平衡会是什么样?
  4. 给他们看 团队 和他们将与之共事的人。如果您有RVN,请大喊它们!想要呆在那里的笑脸人的照片,而不是在三年未更新的“我们的工作人员”页面上显示的一系列光线昏暗的护照鬼脸。
  5. 用福利和福利吸引他们. What might seem irrelevant for you might be STandard for others such as professional subscriptions, gym membership, private healthcare cover, PerkBox, etc. People love a good bargain and so if they see they can save £500 a year working for someone else who provides these things and the rest of your advert is STandard issue, then who are they going to call? The best benefit will in many cases be a decent salary so don’t shy away from mentioning this. There needs to be a minimum salary expectation for the level that the person is working at – they will not waste time applying for a job that would leave them worse off.
现在,谁会’t want to be here

对于概念来说就这么多。人们仍然有一些关键的事情 要立即知道,所以您应该输入什么实际细节 an ad?

  • 位置–这是必须的。由于承诺或联系,很多人不会考虑搬家。为自己节省一些浪费的电话,并弄清楚自己在哪里–但是如果您认为自己的地区很吸引人,那就可以尝试出售新地点,新生活。
  • 工作类型–通常是固定的,如果没有,那就这样!
  • 您可以灵活处理工作模式吗?如果是这样,那么您真的应该提到这一点,因为它被大多数人视为真正的好处。
  • 您可以灵活地扮演这个角色吗?与“确保经验合适的人选对我们而言,比经验​​水平更重要”类似。
  • Support – if hiring a new 要么 recent graduate then this is not optional. Needless to say – and yet, sadly, has to be said – your support needs to be genuine and sustained. Does your practice have any graduate schemes they can be signed up to? How are they going to improve their surgical skills? Will they have a mentor? How about adding an 文章 to your website/social media profile written by 上e of your existing new 要么 recent graduates – 上e who is willing to talk to potential new hires about their experience and would STill be able to look them in the eye afterwards…
  • OOH还是没有OOH-有些人不会考虑进行任何OOH,但其他人会(如果合理的话)会这样做,因此您需要在广告中说明这一点。有大约50%的兽医不愿做OOH的数字很大,因此,如果您将OOH作为工作的一部分,那么您正在减少潜在的市场。可能这仅适用于小型动物工作。
  • “常规玩具”足够详细,如果是的话,还提供“预算以获取更多”。不要列出所有小工具。假定您已经拥有了,如果没有,那么申请人会通过询问或查看您网站上的“提供的服务”页面来快速找到。你有其中之一,对吗?
  • 进步–您为职业和个人发展提供哪些机会?必须有一个积极主动,有计划和经过审查的学习和发展方法,不要让它碰碰运气。你们是否提供CPD资助?达到证书级别?管理机会或合伙关系如何?
  • 工资和包装。我们真的必须停止回避将薪水或待遇放在广告上。这是唯一不规范在广告上声明此信息并且对该行业没有任何帮助的行业。 “薪水否定。”被理解为“微不足道”,而不是“可谈判”。
  • How to contact you, and not a free email service (Hotmail, Yahoo, Google) but something more professional. If you give a phone number, also add acceptable times to use it. Above all, suggest that they come and read much more about your 团队 and practice 上 Facebook and your website. Add a link to an expanded job ad, and have a ‘come work with us’ section. Think about what the link should be too, try to keep it short and sweet just in case they’re reading the ad in print. Which of these are you more likely to type in (accurately):
    //www.zhuhouse.net/2019/06/02/vet-job-ads-the-good-the-bad-and-the-ugly/ 要么
    //bit.ly/2Kp22tb
    好的,有点麻烦,但是正确键入的机会更大。

Remember to spell-check, not trusting the spell-checker because smell-chuckers are sum thymes rite bot nut wright, and therefore to proof-read, many, many times. And not by you. You wrote it and what you hear in your head will almost certainly not be what’s written 上 the ad. Use the services of your friendly neighbourhood pedantic git with a penchant for punctuation and brace yourself for the feedback. Happily, I married 上e. If that doesn’t apply to you, try bribery. Cider helps. Finally, check the accuracy of the ad (60% SA, 30% bovine, 20% sheep and equine… well, that’s 110% workload from day 上e. ‘Bye.).

Once you’ve got that all-important first contact, maybe offer informal chats and visits rather than going STraight to a formal interview. Nitty-gritty details can be negotiated but the core feel of your practice and working environment is something that absolutely must match, and 上ly exposure gets that feel across. If you are far away from large areas of population 要么 not easily accessible then you may need to consider helping to pay for expenses to attend an interview. If that thought caused a short, sharp pain in the wallet then consider the cost of not recruiting 要么 perhaps less costly, remote video conferencing (Skype, Facetime) for your first contact.

下次,我将重新考虑为什么您可能没有太多(或任何)广告应用程序的原因。在那之前,祝你好运!